Welcome to the Hoover ink Bookstore. Here you'll find only the books that I have read and believe will help you improve yourself or your bottom line. So, grab a cup of coffee and browse as long as you like.
Full Frontal PR: Getting People Talking about You, Your Business, or Your Product
Richard Laermer, Michael Prichinello
Publisher's Weekly says Laermer might have succeeded too well with Full Frontal PR: it could threaten to put firms like his own out of business. Laermer, like me, believes you can create your own buzz, and he gives you a number of excellent examples of how it is done. A good read for the hands-on type.
A Branded World: Adventures in Public Relations and the Creation of Superbrands
Michael Levine
Michael Levine thinks that the public relations discipline is the key to branding strategy. What a coincidence, so do I. The book teaches us that PR can be taught and learned, practiced and analyzed.
Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison
Joe Calloway
Joe Calloway tells us that any business – the international conglomerate or the mom and pop shop – can gain competitive advantage through unsurpassed customer service. Becoming A Category of One shows us through case studies
Guerilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars
Jay Conrad Levinson, Rick Frishman, Jill Lublin
This book is for the self-promoting business owner who has no previous experience in publicity, or the entry-level PR associate who needs a good grounding in the basics. Unlike some PR practitioners, I believe you can do PR and publicity yourself.
Public Relations on the Net: Winning Strategies to Inform and Influence the Media, the Investment Community
Shel Holtz
Shel Holtz has written the definitive book on harnessing the Internet for your PR purposes. A good read filled with lots of solid case studies.
Elements of Style
William Strunk, E. B. White
Writers should keep a copy of this book handy at all times, particularly if you feel you are about to commit an act of literature. Follow the rules laid out by Strunk and White and you will be guaranteed to write crisp prose.
The Fall of Advertising and the Rise of PR
Al Ries, Laura Ries
PR rules. Read this book to find out why.
How to Think like Leonardo Da Vinci: Seven Steps to Genius Every Day
Michael J. Gelb
Everyone, according to Gelb, can use Da Vinci’s way of thinking to turn his or her perfectly ordinary brain into a well-honed creative instrument. The author has identified seven key elements from the master that readers can use to become Renaissance men and women. It can be a life-changing book. After reading it and doing the exercises, I made the decision to open my own business.
Million Dollar Toolbox: A Blueprint for Transforming Your Life and Your Career with Powerful Communication Skills
Ty Boyd
Patricia Cowden Boyd
My friends Pat and Ty Boyd have forgotten more about public speaking and executive presentations than most people will ever know. This book is essential reading for anyone who does presentations. I refer to it before every public speaking engagement.
