Vol 4, No. 1
January 5, 2005
 
Hello.

Everyone wants to know why things at their company don't get done faster and more efficiently. Or more importantly, why they sometimes don't get done at all.

The problem's accountability, right? People just aren't "accountable" enough.

Well, there's more to it than that as you'll read below. In fact, you might be part of the problem.

All the best,

Joe Grant
joe@joegrantconsulting.com

P.S. Objective client surveys, strategic planning, account "marriage counseling," training, executive coaching - we do a lot for agencies at Grant Consulting. Find out more by visiting our web page.
 


 
     Accountability & You
  Agency principals have been bending our ear lately about lack of accountability among their employees particularly in the senior ranks. We won't waste time dissecting all the apparent reasons for this perturbation; the root cause is simple.

You.

Let's look at the process. When you're in charge you set the priorities and give the orders. You direct, persuade, cajole, coax, and sometimes slam your fist on the table to make things happen.

Use any metaphor you'd like here - captain of the ship, quarterback, field general, teacher. It's all the same - you deliver the imperatives; they deliver the goods.

Except - and this drives you nuts, right? - a lot of things you expect to happen DON'T happen. The reason is not "accountability." Nope. It's because there are no consequences.

When you play a game and break the rules, the referee issues a penalty. That's a consequence. If you blow through a stop sign or exceed the speed limit and a cop witnesses it, you get a ticket - a consequence. Fail to meet the April 15 tax deadline and you'll be fined. Another consequence.

So let's bring this to your immediate world. At your agency, when someone misses an internal deadline, are there consequences?

Assignments and deadlines are ignored not because of poor accountability. The real reason is absence of consequences.

Oh, you say the referee, cop, and I.R.S. agent are paid enforcers and you don't have that kind of thing in your agency? Not true. You have someone whose job it is to enforce consequences.

You.

Every time you cut your leadership team a break you're actually training them to be un-accountable. You're telling them by your unwillingness to enforce consequences that it's OK to go out of bounds, run red lights, and fudge things. Why should I bust my hump to get it done when if I don't, nothing much will change?

Lack of consequences is particularly pernicious at the top where behavior standards are a model for the rest of the company. Staffers think (and they talk among themselves about this, believe me): Since the top people don't do what they're told, I don't need to either.

Some of us don't have the constitution to set and deliver consequences. But every company succeeds only if its workers dependably accomplish what's expected of them...or else the whole enterprise will eventually collapse.

If you have trouble laying down and enforcing the law, consider hiring a sheriff to help you clean up Dodge.

You know, in our ongoing quest to minimize discomfort, human beings naturally default toward the path of least resistance.

If you keep carping about accountability without establishing and triggering consequences, that may be exactly the path you're on.


(We can help you sort these things out. An agency owner told us he saved many times our fee by helping him confront the obvious inability of a six-figure senior manager who'd long since stopped contributing much more than an occasional funny story. Give me a call and in the meantime read Courage at the Top in the Management and Leadership section under the Articles tab on our website and treat yourself to Larry Bossidy's bestseller Execution.)


 
Run Your Accounts Right
Using internal quarterly reviews to run accounts is a simple process we've installed at many agencies with outstanding results. In a recent speech to a group of agency owners we explained it in detail - you'll find a summary in a new article on our homepage under the heading How Quarterly Account Reviews Can Make A Difference.
True or False

The "New Coke" fiasco was actually a clever marketing ploy. The brand name Sony is based on an acronym for Standard Oil of New York. Atari buried millions of E.T game cartridges in a desert landfill. These are just a few of the urban legends verified or debunked in a fascinating site called Urban Legends Reference. It's a hoot.

Are We Nuts or What?

If you suspect some of your employees are a little strange or you want to get a psychological profile before you hire someone, test them. You'll find many evaluation resources on Psych Test. You may want to take a few yourself...

D'oh!

I'll admit it: I've been hooked on The Simpsons almost from the first show. It's multi-layered satire, the writing has teeth, and it's longevity is proving it a classic. You'll find a stunningly complete reference (academic papers, chalkboard gags, list of all guest stars, etc.) on The Simpsons Archive. As Homer would say, "Mmmm..."

?4U

Can you decode those acronyms in the text messages popping up on your Treo or Berry? Do you want to understand what your kids are sending back and forth on their phones? HTH:Online Acronyms.

Successful Stratagems

Strategy + Business makes for a nice alternative to Harvard Business Review and it's free to read on the net if you register (how else will they get your e-mail address?). Two excellent articles this month: Making the Perfect Marketer and The Rise and Fall of the CMO.

About Grant Consulting

Grant Consulting, formed in 1992 by Joe Grant, is a consultative resource for advertising agency principals who want to improve their companies. The firm works exclusively with senior managers to help them discover and then reach their full potential. Copyright 2005 Grant Consulting Associates, Inc. All rights reserved. We encourage sharing in whole or in part if copyright and attribution are included. Contact us at:
 
Grant Consulting
239.394.8220
joe@joegrantconsulting.com
www.joegrantconsulting.com

 

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