Vol 4, No. 3
March 2, 2005
 
Hello.


READING TIME: about 2 minutes.

In the heat of the battle we tend to lunge for quick answers - tips and tricks to toss under the wheels to provide immediate traction (e.g. 8 Ways to Fortify Your Accounts). But running from one flare-up to the next eventually leaves you winded and feeling empty - what's commonly called burnout.

Here are a couple of thoughts about staying fresh and creative no matter what your job is.

All the best,

Joe Grant
joe@joegrantconsulting.com

P.S. We do a lot of personal coaching to help executives bring out their best, increase their income, and grow their businesses quickly. Sterling references available. Find out more about all our services at
our website.
 


 
     Defrag Your Personal Hard Drive
 So...deep in your heart you're a little concerned you're working too hard, that your outlook and style is coarsening, and achieving meaning from your work gets more elusive every year. 

You're not alone. When we coach executive talent avoiding burnout comes up a lot, with both emerging leaders and 50-somethings pushing for legacy and worth.

After many years as a business therapist, I'm convinced what keeps people creative and helps them prevent getting stale is scheduling plenty of personal time to focus on "un-business" and recharge. Yes, it can - it must - be done, even in our crazy business.


Let's go for a low-hanging analogy. We're bipedal computers getting sticky and slow trying to handle too many open programs. Our hard drives sluggishly strain to jump from sector to sector, churning away valiantly but always behind the curve.

 

Or how about high performance athletes? They know that to be competitive they must rest between heats and meets. But us, well, we treat ourselves like machines revving our engines at high speed for weeks, months, and sometimes years with little down time. Until something breaks.

 

Perhaps you know someone who brags about not having been on a vacation for several years. You know what? That's dumb. It's not that you "deserve" it, it's that you need time away. Otherwise you'll soon resent your work, your company, and what it's all slowly doing to your health and your family relationships, not to mention your sanity.

 

The truth is the longer you're in our business with its unrelenting deadlines and sudden zigs and zags the more you've got to make time to catch your breath.

 

Creative people know this. The reason so many good ideas come while singing in the shower or commuting in the car is that those are "down times" when your brain is not racing quite so fast to process multiple inputs. Good ideas bubbling to the top are easier to see when the surface is not roiled.

 

If you examine the lives of people who made great contributions, especially in their later years, you'll see they understood that full speed ahead was not when they had breakthrough moments. It was when they lay quietly at anchor - remember Archimedes in his bath?

 

And here's an irony. You know the line about give the busy man the work and he'll get it done? It's true. The more you do the more you can do, but there's a twist you may not realize.

 

You'll get more satisfaction out of your job if, instead of plopping in front of 62 inches of HD delight in your down time, you tackle something challenging and stimulating. Something big. Especially if it's a long-buried desire to realize a wish you first had in childhood.

 

Some examples: maybe you always wanted to play the piano, learn to fly, make outstanding pasta sauces, speed read, paint, restore an old car, build something out of wood that wouldn't fall down when you leaned against it...I don't know. What's important is that it's something you've always wanted to do and it challenges you.

 

You know people like this, right? Folks who run demanding companies but still have time to indulge themselves in things they enjoy and grow from. Effective people know that parallel challenges make them better in all dimensions and they're not afraid to stretch for things which may at first appear slightly beyond their reach.

 

We all take ourselves and "success" entirely too seriously most of the time. To stay engaged and vigorous, learn to take a breather and challenge yourself with something that has deeper personal meaning than just speeding up your personal assembly line to get more widgets out the door.


Remember, you have more than just two speeds - high and off - on that switch of yours. Try some different settings.



 
Find Yourself

Here's another Google homerun. Forget MapQuest, et. al. and next time you want to look at a map or get directions go to maps.google for a highly intuitive way of finding your way. And to check search trends and patterns, visit Google's Zeitgeist. Those Google guys never stop amazing!  

Moldy Oldies

Turns out J. Walter Thompson has made their clip and proof file archives available to Duke University and they're now computer searchable at Ad*Access. It's full of old-timey stuff, mostly from 1911 through 1956, but those are considered by many the halcyon days of advertising. The study covers health and beauty, TV, radio, transportation, and WWII-related ads. Great reference for writers and ADs.

Visual Thesaurus

We know a top-level CD who swears Thinkmap is the best concept idea-starter he's ever used. You type a word and see a visual representation of how it relates to similar words. Click on any linked word and get multi-layered interrelations. Visit the free trial and tour available on the Thinkmap homepage.

What's The Question?

There's no excuse for ignorance when your computer's on-line. Here's sort of a one-source-for-everything called Answers.com which combines a dictionary, encyclopedia, article resource - you name it. Just type in any word or subject, advertising for example, and watch what comes back.

Testing, 1, 2, 3

There's a list of 225 personality and compatibility tests at Queendom, many free and some for fee, which you or your HR people might find interesting next time you're hiring. Another source of internet testing: SimilarMinds.com. Hey, you can test yourself to see if you're in the right job before it's too late!

About Grant Consulting

Grant Consulting, formed in 1992 by Joe Grant, is a consultative resource for advertising agency principals who want to improve their companies. The firm works exclusively with senior managers to help them discover and then reach their full potential. Copyright 2005 Grant Consulting Associates, Inc. All rights reserved. We encourage sharing in whole or in part if copyright and attribution are included. Contact us at:
 
Grant Consulting
239.394.8220
joe@joegrantconsulting.com
www.joegrantconsulting.com

 

 PRIVACY              NEWSLETTER ARCHIVE              BACK TO TOP