Vol 6, No. 1
April 5, 2006
 
Hello,


Reading time: depends on how fast you read.

English is a living language. New words are minted continually and I'd like to share a few marketing-related buzzwords with you, courtesy of BuzzWhack, a clever and none-too-serious compendium of recent language "creations." 

They'll spice up your written and verbal communication. In our business you can't be too current, right? 

All the best, 

Joe Grant
joe@joegrantconsulting.com

P.S. Objective client surveys, strategic planning, account "marriage counseling," executive coaching - we do a lot for agencies at Grant Consulting. Find out more by visiting our website.
 


 
    

Add Some Pepper
  The following are from BuzzWhack. Please visit their site to enjoy more of the same. 

agenda: In workplace politics, it's best defined as "What I want -- and will attempt to get -- at the expense of pushing what you want out of the picture completely."

alpha pup: A term used by market researchers for the "coolest kid in the neighborhood." "If the alpha pups like it, we'll sell a million of 'em."

blanding: Branding schemes that strip out any uniqueness in a corporate identity in order to appeal to a larger audience. The resulting look: bland.

cellular Macarena: The dance that occurs when a cellular phone rings in a public place. Everyone reaches for their coat pocket, front pants pocket, back pants pocket, etc.

DBT: Death by Tweakage. When a product or project fails due to unnecessary tinkering or too many last-minute revisions. "Why did the new product fail?" "It had the DBTs."

deja poo: The feeling that you've stepped in this bull before.

budget dust: Year-end money that must be spent before it is swept away by the cold winds of a new fiscal year.

early birding: A marketing strategy that creates enough buzz to convince consumers to pre-purchase a new product not to get a discount, but to be among the first to own it.

lipstick effect: A consumer response to economic hard times. Instead of purchasing expensive or luxury items (such as jewelry), consumers buy smaller comfort items (lipstick) that make them feel good.

Maudience: An audience, targeted by marketers, comprised of retired women over 65 who enjoy watching "The Golden Girls."

maturialsm: Mature consumers' pursuit of the "best of the best" materialism. They're ditching mundane goods and services for more professional, premium or sassier versions. From heavy duty power tools to state-of-the-art cameras to grown-up ice-cream flavors.

pepper, re-pepper: To "spice up" an existing offer or proposal by giving it a new twist or additional features that appear to add value. "We need to re-pepper the solution."

retired in place: Describes someone who is in the home stretch of his or her current job or career and is just coasting until the finish line.

salmon day: The experience of spending an entire day swimming upstream only to get screwed and die in the end.

six-inch calibration: Refers to lifting a piece of equipment approximately six inches and dropping it onto a hard surface to see if that will make it start working again.

time toilet: Any project, assignment, meeting, etc., that takes more time than expected -- effectively flushing away whole your day.

two-comma: Denotes anything that costs $1,000,000 or more. "The new server configuration is a two-comma project."

zitcom: A television situation comedy (sitcom) for teenagers -- perfect for marketing acne remedies.
---
That's just a sample of what's available at BuzzWhack to pepper your language. Now get out there and start verbing (turning perfectly good nouns into verbs)!

 
Meet SkyHigh Airlines

Not sure who's behind this - it's gotta be a bunch of ad guys - but they're sure having fun! Easily one of the cleverest and most entertaining sites we've seen, SkyHigh Airlines is stop-whatever-you're-doing-and-visit great. Don't miss Nicessities  and Free-Range Fares

Airborne Again

All kidding aside, if you travel a lot by air (we do 100-thousand-plus air miles a year), you've had your share of bumpy landings. Here's what they look like from the ground. Caution: do not visit Spectacular Approaches if you're flying today.

America's Finest News

Sick of Fox, CNN, MSNBC, WSJ, NYT and all the other "misleading" media panderers? You can get an alternate view from the amusing Onion.  It will make you smile.

77 Benevolent Elephants

Try saying that out loud. If you want 399 more tongue twisters, visit Tongue Twisters.

Stuff You Don't Need

... but really really want. That's how I Want One of Those heralds its site, a treat from the Brits jammed with all sorts of things to pop for with your discretionary cash. Some cool stuff.

Mine's Bigger

What could you do with the world's longest e-mail address? It's available at ABCDE… where you'll learn all the benefits of having an unrememberable address.

At The Movies

For movie buffs, scan the list of motion picture goofs and gaffs on Movie Mistakes. Yeh, like we never screw up in our business…

 

About Grant Consulting

Grant Consulting, formed in 1992 by Joe Grant, is a consultative resource for advertising agency principals who want to improve their companies. The firm works exclusively with senior managers to help them discover and then reach their full potential. Copyright 2006 Grant Consulting Associates, Inc. All rights reserved. We encourage sharing in whole or in part if copyright and attribution are included. Contact us at:
 
Grant Consulting
239.394.8220
joe@joegrantconsulting.com
www.joegrantconsulting.com

 

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