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Ty is portable and affordable. Get him in book and audio form - the next best thing to live and in person!
"Your emphasis on developing the speaker's individual style within a group context was invaluable. I've never seen such a diverse group of people make so much progress in just three days."
What have you done for yourself lately? Schedule an appointment to improve the one and only you.
Excerpts from Ty's book, The Million Dollar ToolBox. Check it out.
Ty Boyd, one of America's top presenters, offers free tips.
Executive Face Facts
Communication is the number one skill that can help executives advance in their careers, and because of that we are seeing our executive coaching services take off. Anne Boyd in Charlotte and John Brady in New York are our key executive coaches.
Recently, Anne was working with a new coaching client, and realized that there is a common problem many older executives must overcome.
"They don't use their faces. Why is it that the older we get and more deeply entrenched we become in the professional world, the less we are able to use our faces to express ourselves? Do we fear expression because we fear we'll lose credibility? It is my opinion that the more you express through your face, the better connection you make with your audience, whether it is the board of directors or a group of employees. After all, the bottom line is making a connection."
Want to know more? Contact Anne or John.
About Us
Ty Boyd Executive Learning Systems changes lives by helping lifelong learners hone their natural communication tools.
We work with people at a wide variety of companies in the areas of public speaking, presentations skills, leadership and sales mastery.
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Hello. There's a lot going on around our place these days. We're celebrating our 24th anniversary, and I'm offering a 24 percent discount to you on all website merchandise in May.
Pat and I are training executives in Bangkok, Thailand and Melbourne, Australia this month. Clients are executives of an international organization, where English is a second language.
Let's get going.
Ty Boyd
ty@tyboyd.com
P.S. Many of you know faculty member David Reinhardt. He ties the knot in Ohio this month with his sweetheart. Luckily for us, they will live in Charlotte. Congratulations, David.
Know Your Audience
You have probably heard my sermon on knowing your audience. I preach it because I truly believe that the more you know about the audience and the more you focus on them the better your presentation will be.
Paul De Costa wrote me recently from British Columbia to tell me about some audience issues he had. He was doing a seven-day workshop with young aboriginals on starting and owning a business. It seems he had to learn about his audience on the fly.
His first lesson was on session start time. Apparently, the clock had little meaning to most participants. So, start time was fluid.
Next, he learned that as a white person in an aboriginal setting, he had to earn the right to speak. Paul says female participants, in particular, would make no eye contact when he was "standing over" the class.
So, he got them involved in discussion and would sit with the audience to make them more comfortable.
After day two, Paul was able to contact an aboriginal friend to learn more about the culture, so that he could better connect with his audience.
Paul received a quick overview of basic customs, and was able to use this to his advantage. In future classes, he knows to seek out a tribal elder to open the event with a prayer and to bring a gift of tobacco as an offering of respect.
Now that was a tough audience!
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Pat Boyd's Coach's Corner
As Paul De Costa discovered, knowing your audience ahead of time can make your job a lot easier. Let's cover a few tips on how to find out about your audience.
Typically, you can go to the Internet for information on the company or group to which you will present. Continue your research at the library. Read the local newspaper. Pick up trade association publications, or anything that will help you learn about the members of your audience.
Talk with insiders. Get details from them on age, politics, the competition, and burning issues in the industry, their lives or communities. Immerse yourself in their culture, as Paul did.
Ask previous presenters about their experience with the group. Find out how much they already know about your topic. Knowing about the audience helps you keep your material fresh and yourself from becoming apathetic.
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