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Speak Up! |
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We like to talk about the success our ESI graduates are having, and encourage you to speak up and let us know what's up with you. We recently heard from Mary and Bill Staton, both ESI grads.
Bloomberg - in its sixth annual survey - named Staton Financial Advisors LLC as one of "America's Top Wealth Managers" for the second straight year.
Additionally, Financial Advisor magazine, in its inaugural ranking of leading Registered Investment Advisers, included Staton within the top 400. Congratulations to Bill and Mary for their continuing success.
What's your latest success? Drop us a note and let us know what you are up to and we'll share with the class. If your ESI training was instrumental in the success, even better. |
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About Us |
Ty Boyd Executive Learning Systems changes lives by helping lifelong learners hone their natural communication tools.
We work primarily with people at Fortune 1000 companies in the areas of public speaking, presentations skills, personal improvement and leadership development. |
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Share the wealth! Tell your colleagues about us!
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Hello. Leaders lead through communication. We'll examine that in our first piece, and we'll take a look at the power of three.
Got a friend or colleague who would benefit from Zipline? Please [forwardimage] this newsletter. Thanks in advance for spreading the word.
Now, let's get going. Ty Boyd
ty@tyboyd.com
Leaders Revealed
Great leaders are - first and foremost - great communicators. I have always believed this and after watching television recently, I am even more convinced of it.
Emmy Award winner Charlie Rose recently placed two important figures on the hot seat during his PBS Show. Many would have wilted under the lights and the aggressive questioning. But this night, Pat and I watched as two leaders took control.
Shimon Peres, Deputy Prime Minister of Israel and Lee Scott, President and CEO of Wal-Mart appeared. They lead two of the most cussed and discussed entities in the world, so we watched to see how they would handle the media "opportunity."
These two very impressive leaders showed their leadership primarily by their command of the tools of communication. Peres appeared to be the composed voice of reason. It doesn't hurt that he also has a grandfatherly appearance.
Scott was cool and calm under pressure, skillfully turning a negative question into an opportunity to give a positive response. He put a face on Wal-Mart, a face that has been missing since Sam Walton passed from the scene.
There are five things you must do to be successful when you have an opportunity to communicate, particularly when it involves the press. First, you must be accessible. You must recognize the importance of and the risk involved in communicating. In this case both understood the possible benefits of giving Rose an interview.
Next, you must be prepared. Think through what questions you'll likely be asked and be ready to deal with even the negative questions without looking or sounding defensive.
Third, you need to rehearse. Have someone ask you tough questions ahead of time so that have a chance to make your mistakes off-camera.
Fourth, know your message. What are your "must says", the three things you want to be remembered?
Finally, and most important, you must exhibit a passion for the message. Peres and Scott both had passion for their message and it was powerful. Follow these five rules and it can work for you, too. |
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Three's The Charm
The so-called rule of three - the mathematical law of proportion - has been important in human interaction since the dawn of time.
Communicators quickly picked up on it as a device to make their message easily remembered. For instance, Jesus said, "I am the way, the truth and the life." Shakespeare wrote "Friends. Romans. Countrymen." Aristotle gave us the "beginning, middle and end."
Three little pigs, three blind mice and a host of other threes populate nursery rhymes. In jokes, three ministers or three people from different countries draw a laugh. Winston Churchill promised four things during World War II: blood, sweat, toil and tears. That most people remember only "blood, sweat and tears" illustrates the power of the rule of three.
What's the point? The next time you prepare a speech, pare down your message to three key points. Find other ways to work three elements into your talk. This makes for a powerful and memorable presentation. |
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