MarketingProfs, an international online marketing journal, published an article by Harry Hoover, managing principal of Hoover ink PR, in the June 28, 2005 edition of its weekly email newsletter.
The article, entitled "The Evolution of the Press Release," contends that the death of the press release has been greatly exaggerated. Hoover says that savvy PR practitioners are using the venerable press release in new digital ways to reach beyond the newsroom.
MarketingProfs publishes a weekly e-mail newsletter that reaches marketing and PR professionals worldwide.
Hoover ink PR is a Huntersville-based communications firm that develops and delivers bottom line messages for businesses serious about their success.
The firm develops and implements strategic communications programs for clients including Bank of Commerce (Proposed), Brent Dees Financial Planning, Focus Four, New World Mortgage, TeamHeidi, Ty Boyd Executive Learning Systems, and Youth Link USA. Find Hoover ink PR on the web at www.hoover-ink.com.
For more information contact: Harry Hoover harry@hoover-ink.com 704-953-3406